Bringing our yachts closer to You
The 2027 season was another intensive year for HanseYachts AG, with our brands represented at more than 30 events around the world - from major international boat shows and regional exhibitions to regattas and other yachting events.
Hanse played a major role throughout the season, giving visitors in different markets the opportunity to step aboard, explore the details and experience our yachts where they make the strongest impression: in person.
A Season Built Around the Hanse 461
For the Hanse 461, 2027 was a particularly important season. Following her world premiere at the Cannes Yachting Festival, the new model became one of the key highlights of our international event programme.
The Hanse 461 introduced the next step in the brand’s development, combining easy sailing, performance and modern onboard living with distinctive new features such as the Beach Club concept.
Throughout the season, the yacht travelled to key markets and attracted strong interest from both existing Hanse owners and people discovering the brand for the first time.
At Hiswa te Water, Klaas Mollema from West Yachting highlighted the enthusiastic reaction from visitors, especially existing owners, who described the new model as “a genuine step forward into the future.” The show also brought a commercial result, with couple Hanse yachts sold during the event, including a new Hanse 461.
Our Biggest Boat Show Appearances
Some events stood out in particular thanks to the scale of the Hanse display and the number of models visitors were able to discover.
At Hiswa te Water, together with our trusted dealer West Yachting, Hanse presented a strong range and introduced the Hanse 461 to an enthusiastic Dutch audience.
The Cannes Yachting Festival once again became one of the key moments of the season, bringing together a broad selection of Hanse models and providing the stage for the world premiere of the Hanse 461.
In Türkiye, the Bosphorus Boat Show, together with Trio Deniz, marked another important milestone as the Hanse 461 was introduced to the Turkish market. According to Veli Ese, Sales Manager at Trio Deniz, the yacht attracted considerable attention thanks to her “innovative design, impeccable craftsmanship, spacious cockpit area and impressive interior layout.”
The Biograd Boat Show, supported by our long-standing partner Croatia Yachting, was another important stop in the season and gave visitors in the Adriatic region the opportunity to explore several Hanse models in one place.
More Than Boat Shows
The season was not limited to exhibition halls and marinas. Across the year, HanseYachts AG also took part in regattas and other events that brought together owners, dealers, sailing enthusiasts and partners from across the industry.
These occasions created valuable opportunities to meet the Hanse community, exchange experiences and see how our yachts are being used in very different sailing environments around the world.
Yachts Are Best Experienced Live
Digital content, photography and video can show many details, but we continue to believe that the best way to understand a Hanse yacht is to step aboard.
Seeing the proportions in person, walking through the cockpit, discovering the interior and speaking directly with our teams and dealers gives visitors a completely different perspective on each model.
That is why we put so much effort into bringing our yachts to events across different markets throughout the season.
Thank You for a Great Season
More than 30 events, countless conversations and many opportunities to meet sailors, owners and future owners around the world made the 2027 season one to remember.
We would like to thank all our dealers, partners, employees and everyone who visited us during the season. Your feedback, conversations and enthusiasm continue to be an important part of how we develop the Hanse brand.
Thank you for sharing another season with us - and for taking the time to experience our yachts live, where we believe they truly make the strongest impression.