Dealer Meeting 2026

Three Days of insight and exchange

After several years since the last gathering of this kind, it was especially good to welcome dealers and partner companies back to our headquarters in Greifswald for Dealer Meeting 2026.

Over the course of three intensive and rewarding days, the event brought together members of the HanseYachts AG network for a programme built around strategic dialogue, product insights, industry exchange and time spent together as one international team.

Knowledge and Dialogue

The agenda was designed to create a balance between information, discussion and personal connection.

It began with a welcome BBQ, opening the event in a relaxed atmosphere and giving guests the chance to reconnect at the very start of the meeting.

Over the following days, participants joined expert sessions in which our specialists shared plans and updates across the business.

These sessions were complemented by feedback loops with our dealers, creating space for honest opinions, market perspectives and valuable insights that help us adapt our strategy to the realities of different regions and customer needs.

A Closer Look at Hanse Yachts

An important part of the programme was the opportunity to experience our production sites more closely.

Several guided tours through our factories gave guests a direct look at where our yachts are built and offered a deeper understanding of the processes.

Supplier stands added another valuable dimension to the meeting, presenting the latest innovations across the yachting industry.

Together, these elements made the event not only informative, but also highly relevant for day-to-day business and future planning.

Time to Exchange Experience and Ideas

Dealer Meeting 2026 was not only about presentations and updates. It was also about conversations - the kind that help strengthen partnerships over the long term.

We are especially grateful to our dealers for their honest feedback and the perspectives they shared throughout the event.

This direct dialogue is an essential part of moving forward together and continuing to improve across markets.

An International HanseYachts AG gathering

We were very pleased to welcome so many partners to Greifswald, including guests who travelled from some of the furthest corners of the world.

The presence of dealers and partner companies from Australia, the USA and China, among many others, once again showed the truly international character of the HanseYachts AG network.

After several years without an event in this format, it was a real pleasure to bring the network together again in person and create space for exchange across countries, markets and brands.

Looking Ahead

The three days in Greifswald were shaped as a mix of valuable presentations, meaningful discussions and more informal moments for connection and exchange.

They reminded us how important personal meetings remain in an international business built on mutual trust.

Thank you to everyone who joined us for Dealer Meeting 2026, for your commitment, your honest feedback and your contribution to the event. We are already looking forward to seeing you again during the summer boat show season.